Most people are exposed to advertisements every day about 500 times. This could be the same product or different products. The only source of way audiences back in the 1950s viewed a tremendous amount of ads was through their T.V. where wealthy and higher class income households were lucky enough to buy it. Other sources such as magazines, newspapers, and banners reached most people. In our society today, our T.V. is in our pockets. This smartphone invention was the start of a societal revolution that no one quite expected and a chance, perhaps, to reflect on the impact of the revolutionary technologies to come.
To 1 billion users and 2.5 million apps floating around, YouTube, advertisers, and audience benefit each other through video streaming. YouTube’s main goal is to try and help advertisers buy media inventory in a way benefiting their companies’ product and profits. Companies and advertisers prefer their Ads to be watched fully and completely for the audience to understand their product. However, YouTube thinks it is not too important and therefore released an effective invention for its app users, Skip Ad. To many users, this is “the greatest invention” and a sign of relief to many who prefer not to sit through a boring Ad and have the power to skip it. But does YouTube get paid less or the same amount from the advertisers as if the full Ad was played?
With many people skipping the ads, YouTube succeeded in making more revenue charging on a cost-per-impression basis rather than failing to catch the audience’s attention to the product through a 30-second ad. Recently YouTube added advertisements throughout the video where more products can be exposed to the audience. For example, through a 20-minute video, 5 yellow squares are scattered along the video time bar which shows interruptions of ads throughout the video. This new way of advertising and going for the largest possible audience could be seen as a clever way to tap new revenue sources. Not only does YouTube benefit by making more revenue but companies and advertisers are reaching far more audience through the skip ad invention.
Snapchat, another platform for video streaming among friends and families also took on the cost-per-impression basis. While watching and going through subscriptions and friends’ stories, 3-5 second pop up ads appears shifting our attention to the product then back to continue watching stories. Snapchat is becoming the largest video streaming platforms were 100 million people are using it daily. Therefore, it is a great way for companies and advertisers to take chances and reach these audiences to sell their products.
Without the app users or the audience for the many distinct ads, neither YouTube or companies would be making any profit. To satisfy the costumer, YouTube’s Skip Ad invention helped make video streaming far less irritating and more fun to watch the various contents YouTube offers. The audience can now get what the product is, its use, and advantages in 5 seconds rather than a long extensive 30-second ad. Today’s presentation and streaming for an ad helps a person decide whether to get Chipotle or Panera if a pop-up ad of Chipotle appears right before they grab their food.
As a society, we are open to sharing and posting the fun and exciting things we do in our lives to show our happiness and satisfaction. Some are private and conceal their information fearing judgment and personal lives being out there. Why did I open my digital identity argument comparing private and public people? Maybe what really defines our digital identity is us based on the information we share online where other people access. Based on many studies, public people seem to share more of their private information to their social media about their everyday lives compared to private people. Makes sense right? However, did you know even being a private person, there are personal and very confidential information are floating among frequently visited websites?
According to the Huffington Post Part 1, Chambers stated, “They weren’t forced on us. If we read the voluminous “terms of service” agreements that we check yes to in return for these free services, we’d see that the providers of “free” services were very candid about how they’d use our personal information.” Although you might think your digital identity is kept safe, your credit card number may not be based on your last target purchase online and forgetting that you clicked remember my card for subsequent purchases. How about when you click yes on remember my password on certain platforms? This undertake allows viruses and hackers to access very personal information about you that you never thought someone else has.
According to the Huffington Post Part 2, Chamber’s statement of “we as a culture have answered that nobody but YOU should own you. Digital or otherwise. It’s the “keep out of my business and stay off my lawn” principle.” As a society, we might think us and only us have access to our personal information. But did you take into consideration actions such as sharing your current location via your phone in exchange for better directions next time, or agreeing to a cookie on a search engine to track us in limited ways, in exchange for better search results?
I can be counted as a victim of this digital identity dilemma due to sharing my Instagram password to a foreign app called Followers which is linked to Instagram. This app helped identify those who follow you, unfollow you, and don’t follow you back. I was very interested so I gave it a try by plugging in my username and password and “trusting” this website with my private information. I enjoyed it but within a span of two weeks, a Rayban post on my Instagram was posted without my consent or even seeing the picture before it was posted. Therefore I went to take a look at the terms and services of this app and they stated in order for me to keep tracking my followers, my password, username, and pictures have to be shared with them. As an active social media member, I learned my lesson to not pressing yes or allowing foreign apps and cookies to control my personal information that only ME has a right to own and no one else’s.
People every day are being tricked and coerced into agreeing to things where they don’t understand the consequences. I strongly agree and give props to Chambers statement of, “each and every one of us has the right to decide for ourselves exactly when, where, how, and with whom our digital identity can be shared.”
These two articles show significant mental and physical health effects caused by the internet and excessive use of technology. Spending hours crouching, not only does it weaken your eyesight but your back and neck joints are also affected. Do you think social isolation, anxiety, and hostility could also be major effects on you due to your lavish use of technology and social media? Check out both of these articles for more details and answers.